• bobbywright

The Most POWERFUL Tool a REALTOR® Has

One can not achieve success in Real Estate without WORDS. Think about it; could you even sell 1/3 of the homes you've sold in your career if you had no voice? You wouldn't last one second in a listing appointment, you couldn't negotiate at all throughout the transaction, and you couldn't even say "Thanks for choosing me as your REALTOR®."


No matter who we are, our WORDS are our greatest tool. Often, our reflections typically result in whether we've said too much or not enough. Moreover, WORDS to a Real Estate Agent are like a garden hose to a beautiful bed of roses. My grandmother used to tell me that, "Too much water is as harmful to plants as not getting enough."

Ultimately, the words that come out of our mouths have the ability to influence people — one way or the other. To be successful in Real Estate, one has no choice but to talk...a lot. You probably walk in the door some nights and wonder if there was even a moment in the day where you didn't say anything. You decide to dim the lights, pour that glass of wine or bourbon neat, and plan to sit in silence for the rest of the evening...until your phone rings.


Pastor Levi Lusko says that 16,000 words come out of our mouths on average in one day! That's 863,000,000 in the American lifetime. Man, if I had a dollar for every time I opened my mouth, I could buy that giraffe I've wanted since I was four...


Truthfully, I wish I could go back and listen to the WORDS that have come out of my mouth over the years. I am willing to bet there are several things I've said that I would love to take back. I wonder how many times my WORDS have hurt people, damaged their confidence, or even supported a limiting belief that hindered them from inching closer to their dreams. It's dreadful to even think about.


The more WORDS we use, the greater the opportunity to influence others. I've learned that the more our profession requires the usage of WORDS, the more time we must spend working on ourselves. I continue to believe that Real Estate Agents and babies make the world go round when it comes to local influence, and if, in fact, that is true (which it is...try me!), then Agents must pay very close attention to the WORDS that come out of their mouths.


Our perspective on people, situations, and life all show up at some capacity in our words. Lau Tzu coined the eternally famous quote: "Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny."


I'll take it a step further here for Real Estate Agents, who have a massive responsibility and influence in the community in which they serve. Our thoughts become our words, and or words not only become our actions, they become the energy we give others in our industry, our clients, and people we come in contact each and every day, good or bad. Are you able to track back to one thing you've said (good or bad) to someone that ignited a fire and changed the world?


They say big waves start with small ripples. Our WORDS are tiny ripples distributed out into the world each and every day.


Choose wisely, my friends,


Bobby Wright


Owner, Publisher

(614) 580-3769

bobby.wright@realproducersmag.com

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